HOW TO BOOST YOUR WEBSITE
You Must Do These 7 Things to Boost Your Website
According to a report by KPMG, around 47 percent of consumers visit a company’s web page when looking for products or services. If you think about it, that is a huge number and can make up a large part of your target audience. To attract people towards your website and convert a higher number of leads, you need to focus closely on your web design. In order to survive in the industry and experience growth, you should have a website that runs smoothly and is easy to navigate.
These are some of the things that you must immediately do about your web design :
1. Be Consistent with Your Visual Branding
This is one of the most critical factors in effective web design. Your website is a huge part of your brand identity and helps promotes your business in the digital world. In order to market your products or services successfully and become a recognizable brand, you need to be consistent in your visual branding through the web design. Think of it this way. If your website is sending out a confusing message about your brand and its values, you could find it difficult to spread awareness and build recognition. The best way to get people to become familiar with your business and its products is consistency. So include your brand colors, including logo design with relevant fonts and typography. When it comes to these elements, you also need to keep in mind that the typeface and font style should be web-friendly. The typography is consistent with your brand logo and complementary to the layout of the website as well.
2. Incorporate Urgent CTAs
Calls-to-Action or CTAs are how you get visitors to explore your web page, sign up for offers and ultimately make a purchase. If a website lacks urgent and impressive CTAs, potential customers will move away and most likely look for other options. You can avoid such a situation by incorporating buttons which create urgency. So opt for a CTA that has something like ‘Sign Up Now’ or ‘Start Your Free Trial Here’. Take a look at the CTAs on Less Accounting’s web page. They are highlighted in blue which helps attract attention instantly and encourage the visitor to take action quickly.
You must focusing on adding such calls-to-action within your web design so that you can increase conversions and grow your email list as well.
3. Optimize Graphics
It has been established by a study that 39 percent of consumers will not engage with a website that has broken images which load slowly. The size and quality of graphics in web design can affect its loading speed. In a world where the attention span of an individual is becoming increasingly shorter, you don’t want a website that takes minutes to become visible. An embedded video is better than a heavy video file. A light weigh gif is better than a full animation.
So optimize the visuals in your web design by compressing them with tools such as Adobe Photoshop, Imagify, or JPEGmini. The trick is to maintain the high quality of the graphics but reduce their size so that the website loads quickly and has a lower bounce rate.
4. Make it Mobile Responsive
In today’s day and age, it is crucial for a website to be responsive to mobiles and easily accessible too. According to recent data, 54.8 percent of the total traffic on websites is generated from smartphones and this number will only grow in the future.
It is very important for your web design to be adaptable for smaller screens and mobile-friendly. Focus on making the layout, graphics, sliders or menus versatile and interactive on smartphones. This way you will avoid losing out on a chunk of your consumer base and increase your reach as well.
5. Simplify the Navigation
Web designs that are too complicated or cluttered can make visitors leave. Those websites that are clear in their directions and tell people exactly where to go for the relevant information have a higher chance of success. They also make a great first impression on new visitors.
It’s why you must make pay attention to each detail of your map and structure, and create an organized web page. Make use of white space and contrasting colors such as black and white, or green and yellow to highlight important categories on the menu.
Feature only the essential content on the home page and keep the navigation as simple as possible. Take SquareSpace for example here. Their website is interactive, engaging and has simplified the navigation for users and potential customers. You can find all the products on the drop-down header menu and browse through the relevant templates for your web page.
6. Include Social Media Account Links
Your web design needs social media links to your business accounts or pages to add credibility. So make sure that you incorporate Instagram, Facebook, Pinterest or Twitter icons which lead people to the company accounts.
This way, you can increase your following and show people that you are a trustworthy business. With a social media presence in your web design, you can showcase your work clearly and create a positive perception about them as well.
7. Choose a Suitable CMS platform
CMS or a content manage system is how you can operate, update and make changes to your website regularly. It’s basically the platform that your website is designed upon so make sure that you choose the right one.
Magento, WordPress and Joomla are some CMS examples through which you can manage your website.
Summing Up
These are some of the things that you must do for your web design. They can help you create an appealing website that instantly attracts consumers in a highly competitive digital market. With good web design, you can increase the visibility of the web page and make sure that it ranks highly in search engine results too.
